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If you asked what the single biggest advantage of SIP Trunking is, most people would probably tell you that it’s the savings it offers over traditional phone solutions. It’s true that this solution makes a lot of sense from a financial perspective. Phone systems and calls are essential to businesses, but no one wants to overpay for them. What this solution provides is a better option at a better price. It delivers superior rates for long distance and international calls by using IP networks as much as possible instead of the standard phone network. Though some calls may have to go onto the PSTN to complete, most calls can go most or all of the way via IP. Multiple offices that are connected to each other can even get free calls between offices. The convergence of voice and data on a single network offers another opportunity to save money.
As great as this advantage is, there is much more to this solution than saving money. SIP Trunking falls under the umbrella of IP communications, which means that it is considered a next generation phone system. What distinguishes such systems from the current generation is the vastly expanded capabilities. New features allow IP phones to exceed the scope of a traditional phone system. For instance, geographic location is no longer a limiting factor. Regardless of a business’ physical location, it is possible to set up local numbers in cities all around the world to provide a local presence to customers. This helps build the business-customer relationship without the cost of relocation or opening a new branch. This is just one small example of what this solution can do and new features can be added as they are developed to keep the technology fresh.
If you’re doing the calculations in your head, you’re probably expecting a downside to balance out the lower price and better features. The most obvious area to take a hit is quality. However, there is no downside to be found here. Quality is actually improved with SIP Trunking and HD voice service. On networks that handle both voice and data traffic, Quality of Service (QoS) is put in place to maintain call clarity by prioritizing voice. While limits can be placed on the number of simultaneous calls to ensure quality remains high, bandwidth can also be added to support a greater number of calls at once. Thus, a full overview reveals that this solution doesn’t have just one advantage, but rather several of them.